tier 3 cities

India's workforce is increasingly moving beyond major metros as 50-55% of young professionals prioritise quality of life over higher salaries, according to a new report. Nearly 70% of formal hiring growth is now coming from non-metro cities, while 30-35% of remote workers are based in tier-2 and tier-3 locations. The study also finds that persistent workforce disruptions are prompting employers to adopt distributed hiring models and rethink talent strategies across the country.

India's investor base has reached a new peak with over 26 crore unique trading accounts on the NSE. The exchange added the latest crore accounts in under four months, highlighting rapid growth beyond major financial hubs. This surge is fueled by digitalization, simpler KYC, and positive market performance, with individual investors now holding a significant market share.

Amazon India is significantly expanding its premium beauty offerings in 2026, adding over 100 international brands like Dolce & Gabbana and Urban Decay. This move caters to a surging demand, with over half of premium beauty interest now originating from smaller Indian cities. The e-tailer is also seeing remarkable growth in K-beauty and Middle Eastern fragrances.

Trichy MP Durai Vaiko has urged the Airports Authority of India to allocate Rs350 crore for extending the Trichy International Airport's runway to accommodate widebody aircraft. This expansion is crucial for enhancing passenger and cargo handling capacity and realizing the full potential of the new integrated passenger terminal.

Andhra Pradesh's new cash incentives for more children signal a policy U-turn, aiming to counter falling fertility and an ageing population. However, critics argue this approach ignores the high costs of raising children, gender inequality, and the need for robust social support systems, potentially reinforcing patriarchal norms rather than addressing demographic concerns effectively.

A viral social media post ignited a debate on housing society rules, highlighting suspicions towards bachelors and young couples. While societies need regulations for smooth functioning, many residents feel unfairly scrutinized and stereotyped, leading to a clash between community order and personal autonomy.

Delhi now allows private auditors for fire safety certificates, speeding up approvals. The government amended rules to decentralize the process, with DFS focusing on enforcement. A new automated monitoring system for high-risk buildings will ensure continuous functionality of safety equipment, sending real-time alerts for prompt action.